← All Case Studies
UAEFood & BeverageMetaTikTok
UAEFood & BeverageMetaTikTokAbu Shakra Dubai
Driving delivery orders and footfall for a Levantine restaurant brand in Dubai.
5.1x
ROAS
+147%
Order Growth
-35%
CPA per Order
+18%
Avg Order Value
01 — The Challenge
Abu Shakra Dubai needed to grow both delivery app orders and in-restaurant visits in a highly saturated F&B market, while keeping food cost ratios in check.
02 — Strategy
- 01
Built separate campaigns for delivery conversions vs. store-visit objectives to track each channel's contribution.
- 02
Used TikTok food content (behind-the-scenes, signature dishes) to build top-of-funnel demand.
- 03
Introduced combo offers optimized to lift average order value rather than just order count.
03 — Execution
- 01
Ran Meta conversion campaigns driving directly to delivery platform deep links.
- 02
Launched TikTok content series showcasing signature dishes, feeding a retargeting audience for delivery promos.
- 03
Tested combo-meal creative against single-item offers, scaling the higher-AOV combo campaigns.
05 — Lessons & Future Scaling
Treating delivery and dine-in as separate funnels with distinct creative made budget allocation far more efficient than running one blended campaign.
04 — Results
Monthly Delivery Orders
2,100
Before
5,200
After
CPA per Order
32 AED
Before
21 AED
After
Average Order Value
85 AED
Before
100 AED
After
Want results like this?
Every account starts with a full audit — no guesswork, no fluff.
