Misspal

01 — The Challenge

Misspal had strong organic engagement but paid campaigns weren't converting that attention into consistent sales, with high cart abandonment and weak retargeting coverage.

02 — Strategy

1. 01

   Built a structured retargeting sequence addressing add-to-cart and checkout drop-off separately.

2. 02

   Tested TikTok creative formats to capture a younger audience segment underrepresented on Meta.

3. 03

   Introduced limited-time bundle offers to reduce decision friction at checkout.

03 — Execution

1. 01

   Deployed dynamic retargeting ads with urgency-based messaging for cart abandoners.

2. 02

   Launched TikTok Spark Ads featuring creator try-on content, driving a new acquisition channel.

3. 03

   A/B tested checkout-stage offers, landing on a free-shipping threshold that lifted AOV.

05 — Lessons & Future Scaling

Addressing funnel drop-off stage-by-stage unlocked more volume than acquiring new traffic — retention-style retargeting paid for itself many times over.