Yelo

01 — The Challenge

Yelo's automotive services app had strong product-market fit in Riyadh but needed a repeatable framework to expand nationally without acquisition costs spiraling.

02 — Strategy

1. 01

   Built a city-tier rollout framework — proven creative and targeting from Riyadh adapted for each new city launch.

2. 02

   Diversified channel mix across Meta, Google App campaigns, and Snapchat to reduce platform dependency.

3. 03

   Implemented value-based bidding tied to completed bookings, not just installs.

03 — Execution

1. 01

   Used a phased city launch playbook: 2-week awareness burst, then performance campaigns once local supply was ready.

2. 02

   Ran parallel creative tests across all three platforms to identify channel-specific winning formats.

3. 03

   Connected booking-value events via CAPI to optimize Meta campaigns toward high-value users.

05 — Lessons & Future Scaling

A repeatable city-launch playbook turned national expansion from a series of one-off experiments into a predictable, scalable motion.