Aldana Nurseries

01 — The Challenge

Aldana Nurseries needed to fill enrollment seats across multiple branches ahead of strict academic-year deadlines, with parents requiring high trust before committing.

02 — Strategy

1. 01

   Built location-specific campaigns so parents saw relevant branch information and availability.

2. 02

   Used a tour-booking objective as the primary conversion goal — a lower-friction step before enrollment.

3. 03

   Ran seasonal campaign waves timed to enrollment deadlines with urgency-based messaging.

03 — Execution

1. 01

   Created branch-level Meta campaigns with localized creative (facilities, staff, testimonials).

2. 02

   Built a tour-booking funnel with calendar integration, then nurtured booked leads via retargeting toward enrollment.

3. 03

   Ran high-intent local search campaigns on 'nursery near me' and branch-specific queries.

05 — Lessons & Future Scaling

Breaking the funnel into a tour-booking step first, rather than asking for enrollment commitment immediately, dramatically increased qualified volume.