Elezaby

01 — The Challenge

As one of Egypt's largest pharmacy and cosmetics retailers, Elezaby needed a campaign structure that could drive both e-commerce sales and footfall to physical branches, while maintaining strict brand and regulatory compliance for medical products.

02 — Strategy

1. 01

   Segmented campaigns by product category (cosmetics, wellness, medical devices) to respect platform policy while maximizing reach.

2. 02

   Built location-based campaigns to drive store visits in high-density branch areas.

3. 03

   Layered high-intent search and shopping campaigns to capture product searches.

03 — Execution

1. 01

   Ran category-specific Advantage+ Shopping campaigns with compliant creative for medical and wellness products.

2. 02

   Used Meta's store traffic objective with radius targeting around branch locations.

3. 03

   Implemented a structured Google Shopping feed covering thousands of SKUs with category-level bid strategies.

05 — Lessons & Future Scaling

Category-level segmentation was essential — treating a multi-category retailer as one funnel masked which products were actually driving profitable growth.