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EgyptFashion, Apparel & AccessoriesMetaGoogleTikTok
EgyptFashion, Apparel & AccessoriesMetaGoogleTikTokSolang
helped Solang transform paid advertising into a predictable growth engine through advanced audience segmentation, creative testing, and collection-focused campaign structures—allowing the brand to scale customer acquisition while maintaining profitability across seasonal product launches.
8.7x
ROAS
3.7M EGP
Revenue Growth
-9%
Return drops
01 — The Challenge
Despite having a recognized brand and a large product catalog, Solang faced several common growth challenges
02 — Strategy
- 01
Rising acquisition costs across Meta platforms.
- 02
Seasonal demand fluctuations between summer and winter collections.
- 03
Large inventory categories requiring efficient budget allocation.
- 04
The need to scale online sales without sacrificing profitability.
- 05
Balancing online growth while maintaining strong retail store performance.
03 — Execution
- 01
Instead of focusing purely on traffic, we built a full-funnel performance marketing system designed around customer behavior and purchase intent.
05 — Lessons & Future Scaling
The result was a more predictable and scalable acquisition system that supported Solang's growth objectives. Key improvements included: Higher quality traffic Improved conversion rates Stronger return on advertising spend More efficient customer acquisition Increased repeat purchases Better utilization of seasonal collection launches Most importantly, Solang gained a sustainable growth engine that allowed the brand to continue expanding its online presence while supporting its nationwide retail footprint. Solang now serves customers across multiple Egyptian cities and continues to strengthen its position as a leading kidswear retailer.
