Sweet N Shower

01 — The Challenge

Revenue was heavily concentrated around 2-3 seasonal peaks (holidays, Mother's Day), with steep drop-offs the rest of the year and no retention strategy for past buyers.

02 — Strategy

1. 01

   Designed an always-on content calendar with TikTok-first creative to build awareness between peak seasons.

2. 02

   Built bundle and gift-set offers to lift average order value during off-peak months.

3. 03

   Introduced lifecycle retargeting segments tied to past purchase categories.

03 — Execution

1. 01

   Ran always-on TikTok Spark Ads using creator content to build a remarketing pool ahead of seasonal peaks.

2. 02

   Used Meta Advantage+ campaigns to scale during peak weeks while manual campaigns handled off-peak testing.

3. 03

   Expanded into two additional GCC markets using geo-segmented creative and localized offers.

05 — Lessons & Future Scaling

Smoothing demand year-round through always-on creative reduced reliance on seasonal spikes and made spend scaling far more predictable.